Social media is not only for socializing but also it has adopted to be one of the top tools for businesses to take advantage of.
About 96% of marketers use social media for marketing, out of which 85% of participants aren’t sure which tools are the best for their particular business.
Social media networks have become a substantial part of every company’s digital marketing strategy as it is a very cost-effective medium of marketing. Now many companies are allocating special marketing budgets only for social media marketing.
The most popular social media networks like Facebook, Instagram, LinkedIn, & Twitter have integrated powerful advertising platforms, capable of targeting users based on a dynamic mixture of behavioural and characteristic traits.
Businesses should not consider social media marketing as an online popularity contest, rather they should use it to improve their business. Businesses using social media for marketing needs to provide value to the users and in turn they will attract the prospective customers for their business.
Let’s have look at the 5 key benefits of social media for business and how to use them to increase sales and engagement.
Increase in Brand Awareness
Social media is one of the best cost-effective marketing medium used to syndicate content and increase your business’ visibility. Implementing a social media strategy will help you engage with a broad set of audience and in turn, increases your brand recognition.
Using social media, you can connect with your customers on a personal level. This helps in building customer retention and brand loyalty. You can also use different social media campaigns for promotions or giveaways.
People interacting with your content on social media will increase brand awareness and your reputation as a business. Every post shared on social networks will reach to a new set of audience which can become your potential customers and it will help your business to increase its exposure exponentially. Simply having social media pages on different networks and with its regular use, it can generate wide audience for your business.
Having good customer reviews on social media pages adds credibility to the business and that helps the brand to convert fans into loyal customers.
Increase in Inbound Traffic
Traffic plays a very important role in any digital marketing strategy. A website without traffic is not a good sign for your business.
If your business is not using social media for marketing, your inbound traffic is limited to your usual customers; you will have difficulty reaching potential customers outside your loyal customer base.
Include social media marketing in your digital marketing strategy, which will ultimately help you reach your traffic goals. Let your audience know that what you are offering through relevant content distribution via social media, which will help the company grow website traffic.
Choosing the right platform and source of communication can result in a massive amount of traffic, which in turn helps in achieving long-term business goals.
Improved Customer Service
Times have changed and customers have moved from strongly worded letters to sending very rash and aggressive tweets to the company.
Over 67% of customers use social media for customer service questions, therefore companies should use social media to overlook its customer service.
When consumers shop online, they want to be assured that if they have a problem, they can easily get help. Being responsive to customer needs through social media by a personalized message, business owners can increase customer loyalty to a brand.
Effectively Distribute Content
Business owners don’t require huge money anymore to spend on purchasing ad space on television or wait for a movie preview to distribute their content.
Social media play a very important role in any content marketing distribution system and also accounts for huge portion of referral traffic on the web.
With the use of social media, you can provide customers with instant content which will help them get instant gratification. Effectively promoting content on social media will help business owners to gain more customers as people spend more than 80 per cent of their time online with content and if they like your content, they will share it.
This works for both organic reach as well as the paid reach on social media which will affect the bottom line of a business by increasing sales.
Improves Search Engine Ranking