Pay per Click or Cost per Click is a method of advertising that is used to attract traffic to the website; simple yet vague. But the difference comes in with the payment mode, instead of having a set amount for remuneration you pay the publisher only when the advertisement is clicked on.
Google ads is one of the most popular forms of PPC. Advertisers are allowed to bid for ad placement in a search engine’s sponsored ads for a specific keyword related to the business. For example, if we bid on the keyword “Ads Software,” our ad might show up in the very top spot on the Google results page.
We are here to help you understand the different between Facebook PPC ads, LinkedIn PPC ads and Google PPC ads; which platform is best suitable for your business to get the highest return on your investment.
We will help you with our Pay Per Click (PPC) Advertising Services in Mumbai in the following way –
Pay per click advertisement banners are placed at the top of the website. This increases the chance of people looking at the advertisements on your website.
Boost Website traffic, get leads with Google AdWords ads (Sponsored Links section above/next to search results page)
Facebook, Twitter and LinkedIn ads
Exploring various advertising options (text ads, image ads, video ads, sponsored posts/tweets etc.) on social networks
Google Products Listing
Highlight and list your company’s products on Google Product Listing Ads.
PPC provides you with control over your advertising efforts, and you can closely monitor what keywords have been done, which have not been clicked or caused conversions. Search engines platforms, such as Google, who want users to click on your adwords ad so they can provide services for the most likely consumers to click on.
With a Pay-Per-Click strategy, you can plan out your audience to whom your ads will show up in a particular geographical area, or even a day’s time, and your ad would run.
Your ads will show to those viewers who are looking for your products and services, which mean they will be more likely to convert (complete an ad target).
It allow advertisers to display ads to users who have previously visited your site but have not purchased or registered your newsletter. It assists you to follow users and display ads accordingly to your targeted people to drive conversions to your site -so if you have a consumer that puts a project in their shopping cart, but does not make a purchase, you can display their ads and will entice them to actually complete the purchase.
Efficient Tracking Method
You need not be told about the significance of proper tracking and statistics about your website. The added advantage that you as a website owner can gain from is showing the buyers positive acquisition and conversion rate numbers that enables you to chart out your journey and creat graphic representations according to the data.